What’s the first thing you notice on this item?
If your answer is the logo, you're not alone.
(X number) of people in a survey also chose the logo as the first thing they notice on a promotional item.
At first glance, a logo might look like a mere combination of shapes, letters, colours and images. However, your logo is one of the most important elements of your brand. Here are a few reasons why:
1. Your logo is the first interaction that most people have with your brand
When customers and non-customers see your promotional items or banners, your logo is most likely the first thing they see. It’s the first element that people use to identify your brand.
2. Your logo is one of the major ways that people recognize and recall your brand.
According to statistics by Coca-Cola, 94% of its consumers globally recognize the Coca-Cola brand by merely looking at its logo.
This shows that a logo is one of the most simple elements of your brand, yet it has the ability to keep your brand in the minds of customers long after they’ve seen it.
In order for your logo to effectively represent your brand and help you achieve your marketing goals, it must be of an excellent standard.
The question is:
How do you identify a good Logo?
In this article, we outline 4 Elements of a Good Logo (from a marketing and merchandising perspective) and why they are important for your brand.
1. Versatility:
This determines how effective your logo will be in your branding and marketing efforts. Your logo is good if it can work well in different formats such as:
Very small fonts and very large fonts; and
White, black and other coloured backgrounds
In addition to this, your logo is good if it can be used on various promotional/marketing items such as:
Merch items - bottles, pen and notebooks
Clothing items such as T-shirts, hoodies, face caps, etc
Your logo should effectively represent your brand in whatever format it is used, without losing its identity or style. This is why in designing your logo, versatility is a key element you should consider.
2. Memorability:
Most times, people who see your logo, have less than 5 seconds to look at it. That means your logo must make an impression within that time. To do this, your logo must be memorable.
It must clearly communicate your brand’s identity, but also be simple enough for the viewer to remember. To be memorable, your logo must be unique and possess a singular style or idea that anyone can easily recall. This could be the colour pattern, or the way the shapes are arranged or the unique font that is used.
3. Simplicity:
As the popular saying goes, "Less is more". This is also true in logo design. In the process of creating a logo that’s memorable, you should ensure that your logo remains simple.
A good logo does not communicate too many ideas at once. In creating your logo, do not try to implement multiple designs, colours and fonts into the logo. Your logo is good if it uses only a few good — and necessary — elements, but in an impactful way.
To determine what elements are necessary for your logo, Wii recommend that you consider the following:
1. What idea would you like your logo to communicate?
2. Is the element essential in communicating that idea?
3. Can it be replaced with a simpler element?
The answer to these questions will help you determine the essential elements to use in your logo, and by extension, simplify your logo too.
4. Originality:
In a sea of brands and logos, it is important that your logo stands out from the crowd. When your logo is original and unique, it will:
- Improve your brand’s image,
- Make a good first impression on people’s minds, and
- Keep your brand in people’s minds for a long time.
At first glance, your logo might seem like a small aspect of your entire brand. However, it is an essential element of your brand that can make a lasting impression on your target audience.
With the elements outlined in this article, you can create a good logo that will effectively represent your brand at all times.
Visit wiicreate.com to begin.
