Abeg is a social payment application targeted at African millennials. It allows thousands of users to transfer and request money, receive loans, split bills, and much more. The brilliant team at Abeg decided to show its customers affection in the spirit of valentine.
Team Abeg came up with “Abeg money” — aesthetically pleasing notes containing QR codes that transfer money to your Abeg account once scanned. It was an interactive approach to merchandising and it was on brand. Our stylish tote bag proved to be the perfect gift for holding all the other goodies received by Abeg’s millennial users. As you can imagine, the recipients felt every bit of love and appreciation intended.
On Brand Merchandising
The merch embodied Abeg’s brand and deepened the bond between them and their users. Merchandising done right can be the gamechanger that turns users into ambassadors.
It all starts here
