Grey’s Finance is a Fintech company which helps Africans receive and make foreign payments or convert currencies, all in one place.
This month, Grey announced their re-brand from “Aboki Africa” to “Grey’s Finance”.
The founders, Idee and Femi, in an article explaining the reason for the rebrand, stated that the rebrand “reflects the stability, neutrality and solidity of our stance in the African financial services industry”. Their new identity also enables them to “fully express the variety of products and services we have in store for our customers”.
A successful rebrand is one that has the buy-in of the Brand’s customers. Wii know this, and Grey knows it too. This is why they partnered with us to create merch that made their rebrand tangible to their customers.
Wii enjoyed creating merch that brought their new brand to life and brought excitement to their customers too.
Rebranding is more than a logo or name change. It’s about taking your customers on your new journey. That journey starts here.
