Success Story: Sendcash

Sendcash is building blockchain-powered infrastructure to power superfast payments to Nigeria. They enable anyone around the world to send money to Nigeria at fast, and affordable rates. And they decided to give back to their users by gifting them with merch.

One often forgotten element of running a business is the place of affection in building relationships with customers.

Beyond finding product market fit, and ensuring quality customer service, going the extra mile to show users affection, and how much they are appreciated may be the missing piece in building a bond with customers. A bond that transforms users from mere customers to brand evangelists. And Sendcash has just used merch to demonstrate that affection.

Find how how Sendcash took that step, here.